IBO 02 Internationl Marketing Management Solved Assignment 2020-21


IBO 02 Internationl Marketing Management

Solved Assignment 2020-21

Maximum Marks : 100

Attempt all the questions.

Q-1 What is international market segmentation? What are the bases of international market segmentation?

Q-2 Discuss the emerging global competitive environment. Examine whether small enterprise have scope in the emerging global business environment.

Q-3 Distinguish between the following:

(a) International and Multinational marketing.

(b) High tech positioning and High touch positioning.

(c) Direct and Indirect exporting.

(d) Trade selling and Missionary selling.

Q-4 Write short notes on the following:

(a) EPRG Orientation

(b) Franchising

(c) Test Marketing

(d) Transfer Pricing

Q-5 Comment on the following:

(a) There are several reasons for a business firm to go international.

(b) Even after entering the markets a company must answer questions like, should it build, divest or abandon the market it has entered; how many such market it should hold and so on.

(c) GATS Eliminates various legal barriers to international marketing in services.

(d) International marketing research is full of complexities.