TUTOR
MARKED Solved ASSIGNMENT 2020-21
COURSE CODE : AMK 01
COURSE TITLE : MARKETING
ASSIGNMENT CODE : AMK 01/TMA/2020-2021
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Attempt all the questions:
1. What is marketing mix? Explain the
components of marketing mix with examples.
20
2. What is market segmentation?
Examine the different basis for segmenting market, particularly industrial
market
20
3. Write short notes on the following:
4X5
a) Product innovation
b) Product life cycle
c) Factors influencing price of
products and services
d) Publicity
4. Differentiate between the
following:
4X5
a) Marketing concept and Societal
concept
b) Consumer markets and Organisational
markets.
c) Product line and Product mix
d) Direct channel and Indirect channel
of distribution
5. Comment briefly on the following
statement:
4X5
a) The MRTP Act intends to control
concentration of economic power.
b) Consumer behaviour is influenced by
social factors such as reference group, family, social roles, social status and
opinion leaders.
c) A seller adopts product
diversification by adding a new product to the existing product line or product
mix.
d) Every product introduced in the
market may not succeed.
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