BRL 002 Solved Assignment 2020-21


Solved Assignment 2020-21


Course Code : BRL 002

Course Title : Retail Marketing and Communication

Assignment Code : BRL 002/TMA/2020-2021

Coverage : All Blocks


Maximum Marks: 100

Attempt all the questions


(A) Short Answer Type Questions

1. What are the various factors affecting consumer/shopper decision making process?


2. What are the steps in individual selling? How are they different from the B2B selling?


3. Explain relationship selling with an example.


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4. What is sales promotion? How does it help in product promotion?


5. What are different promotional methodologies for a store?


6. Discuss the various pricing strategies.


7. Discuss the popular sources of sales promotion used by retailers.


(B) Essay Type Questions

8. Explain the concept of Marketing? What are the various steps in marketing process? Explain the core marketing concepts.


9. Define personal selling. What are the various Objectives of Personal Selling? Explain the importance of personal selling from the view of customers and manufacturers.


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