Solved
Assignment 2020-21
Course Code : BRL 003
Course Title : Retail Management Perspectives &
Communication
Assignment Code : BRL 003/TMA/2020-2021
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions
(A) Short Answer Type Questions
1. What are the principles of
scientific management? Describe briefly its features.
(5+5)
2. What are the qualities of a good
management plan? List the benefits of retail planning process.
(5+5)
3. Discuss an ideal retail
organization structure. How is a learning organization for retail business
built?
(5+5)
4. What is meant by decision making in
a retail organization? Explain different stages in decision making.
(2+8)
5. Describe various leadership traits.
10
6. Distinguish between
(5+5)
a) Bureaucratic control and Budgetary
control
b) Autocratic leadership style and
Participative leadership style
7. Write short notes on the following
(5+5)
a) Types of communication flow
b) Body language
(B) Essay Type Questions
8. What is listening? Explain three
basic steps in listening. How can one become a good listener?
(2+3+10)
9. Discuss positive and negative
impacts of technology enabled business communication. What are the criteria for
selection of communication technology?
(10+5)
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