Solved
Assignment 2020-21
Course Code : BRL 006
Course Title : Buying and Merchandising - I
Assignment Code : BRL 006/TMA/2020-2021
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions
(A) Short Answer Type Questions
1. Illustrate with a suitable diagram
bottom up and top down merchandise plannings.
10
2. What is meant by "brand"?
Explain brand management.
(2+8)
3. Explain the concept of category
life cycle. Describe strategies for its different stages.
(4+6)
4. What is meant by gross margin
return on inventory investment (GMROI)? How is it calculated?
(2+8)
5. What are the objectives of pricing?
Describe factors affecting retail pricing.
(2+8)
6. Distinguish between :
(5+5)
a) Skimming pricing and penetration
pricing
b) Mark downs and discounts
7. "The product is the most
important part of the retail mix". Elaborate.
10
(B) Essay Type Questions
8. Discuss different types of pricing
methods in retail and their relevance.
15
9. Describe various steps involved in
vendor selection.
15
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