TUTOR
MARKED Solved ASSIGNMENT 2020-21
Course Code : BRL 011
Course Title : Retail Operations and Store Management II
Assignment Code : BRL 011/TMA/2020-2021
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions
(A) Short Answer Type Questions
1. Explain with diagram the concept of
hierarchy of social influence on consumer behaviour.
10
2. Explain the benefits of CRM and
loyalty programme.
10
3. What are the various need and
benefits of category management ?
10
4. Distinguish between the following:
10
a) Retailer’s and Manufacturer’s
Advertising Strategies
b) Job Description and Specification
for a Billing Clerk
c) One-Price and Flexible Pricing
Policy
d) Capital Expenditures and Operating
Expenditures
5. Write short notes on the following:
10
a) Customer Relationship Management
b) Merchandise Plan
c) Advantages of Public Relation
d) Category Management at Pantaloon
6. Briefly comment on the following:
10
a) Low involvement consumers are a
passive audience for advertisement.
b) Probably with the success of an
isolated store, many others want to open stores selling similar product lines
to cash in on the shoppers flow into the area.
c) Operating expenses are necessary to
run a retail business.
d) Customers are encouraged for
self-service by proper display.
7. Explain the concept of ethical
retailing. Which are the three major areas of retailing where ethical behaviour
counts? Elaborate them briefly.
10
(B) Essay Type Questions
8. What is store design? Explain the
important elements of store design
15
9. Which are the factors that affect
retail price strategy? Explain these factors briefly
15
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