TUTOR
MARKED Solved ASSIGNMENT 2020-21
Course Code : BRL 013
Course Title : CUSTOMER VALUE MANAGEMENT
Assignment Code : BRL 013/TMA/2020-2021
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions
(A) Short Answer Type Questions
1. Enumerate the benefits of Customer
Value Management.
10
2. Differentiate between customers’
expectations and customers’ perception.
10
3. Discuss the challenges to retailing
in India.
10
4. “Customers are of different nature
and expectations and it is important for the retailer to differentiate them.”
Comment.
10
5. Describe the different stages of
service recovery process.
10
6. Explain the various methods used by
organisations to obtain information about their service quality.
10
7. Define Integrated Marketing
Communication (IMC) and describe the levels of integration of marketing
communication.
10
(B) Essay Type Questions
8. Explain the customer value
generation process and discuss the factors influencing it.
15
9. “The modern retail store has now
embraced technology in order to serve the customer better”. Enumerate and
discuss the various technologies used by retailers.
15
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BRL 013 Solved Assignment 2020-21 :- Those students who had successfully
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their assignment marks & result. All this is often available in a web mode.
After submitting the assignment, you'll check you BRL 013 Solved Assignment
2020-21 only after 3-4 weeks. BRL 013 Solved Assignment 2020-21 it'd take 40
days to declare BRL 013 Solved Assignment 2020-21
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