TUTOR
MARKED Solved ASSIGNMENT 2020-21
Course Code : BRL 015
Course Title : IT APPLICATION IN RETAIL
Assignment Code : BRL 015/TMA/2020-2021
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions
(A) Short Answer Type Questions
1. Discuss the various technologies
used in retail.
10
2. What is meant by signage? Explain
how a digital signage project is implemented?
10
3. What do you mean by Radio Frequency
Identification (RFID) ? State the functions of RFID based smart visual merchandising
10
4. Distinguish between the following
10
a) Internal and external threats to a
POS system
b) Hypermarket and Supermarket
c) Brick and mortar retailing and
Click and mortar retailing
d) Automatic Purchase order and Semi
Auto purchase order
5. Write short notes on the following
10
a) retail management information
system
b) Work Force Management
c) Centralized Decisioning
d) Business Intelligence (BI)
6. Briefly comment on the following
10
a) The POS system keeps track of
inventory in real time.
b) Promotions are core to the modern
retail
c) E-tailing is a new concept in India
and online retailing is a tedious task here.
d) Loyalty is considered as a positive
belief
7. What is retail forecasting? Explain
the components of retail forecasting .
10
(B) Essay Type Questions
8. State the various transactions to
be performed under the goods dispatch-picking function through MMS.
15
9. What do you mean by Integrated
Retail Execution System? Describe the components of Store Execution System.
15
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