MARKETING,
PROMOTION AND DISTRIBUTION OF BOOKS Solved Assignment 2020-21
Programme: MBP
Assignment Code: MBP 004/TMA/20019-20
Max. Marks: 100
Answer all questions (500 words per
answer unless otherwise indicated). All questions carry equal marks.
1. What is the purpose of holding a
sales conference before starting the sale of a book ? What is usually the
agenda of such internal promotional meetings?
2. Discuss in brief the authors' and
publishers' strategies for online marketing of books.
3. What is book promotion? What are
the conventional methods of book promotion?
4. Explain some of the mailing
materials that are used by publishers in promoting the sale of books through
mail.
5. Write short notes on any two of the
following in about 150 — 200 words each:
10+10=20
(a) Authors' Questionnaire
(b) Break-Even-Point
(c) Book Club
(d) Book Distribution System
(e) Point of Purchase Publicity
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