TOURISM
MARKETING Solved Assignment 2020-21
Course Code: TS 6
Programme: BHM
Assignment Code: TS 6/TMA/2020-21
Total Mark: 100
Note: This TMA consists of ten questions, out of
which you have to answer any five. The questions carry 20 marks each and should
be answered in about 600 words. Send your TMA to the Coordinator of your Study
Centre.
1. What do you understand by
‘marketing’? Explain why marketing of tourism products is different from
marketing of products of other industries.
20
2. What do you understand by
Competitive analysis? Explain various strategic options of analyzing
competition in the travel trade.
20
3. Elaborate the role of public and
private sectors in the development of tourism.
20
4. Write short notes on the following
in about 150 words each:
(5X4=20)
a) Geographical segmentation
b) International Tourism
c) Purpose of marketing Research
d) Responsible Tourism
5. Discuss the relevance of People,
Process and Physical Evidence as the 5th P of Marketing Mix in tourism.
20
6. Explain the various types of
Distribution channels. What are the important factors to be considered while
selecting a distribution channel?
20
7. Identify and explain the various factors which contribute towards seasonality in tourism. Suggest measures to combat the seasonality issues in tourism.
20
8. As the Marketing Manager of a newly
established mid-size hotel in a metropolitan city, how would you market the
hotel?
20
9. Differentiate between Supplementary
and Alternative types of accommodation. Explain various considerations that
should be kept in mind while establishing and marketing alternative
accommodations.
20
10. Explain the various features of
airlines marketing. What are the benefits of having an appropriate Marketing
plan for airlines business?
20
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TS 6 Solved
Assignment 2020-21 :- Those students who had successfully submitted their
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weeks. TS 6 Solved Assignment 2020-21 it'd take 40 days to declare TS 6 Solved
Assignment 2020-21
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