MS
06 Solved Assignment 2021-22
Course Code : MS 06
Course Title :
Marketing for Managers
Assignment Code :
MS 06 /TMA/SEM - I/2021
Coverage : All Blocks
Note: Attempt all the questions
and submit to the coordinator of your study centre on or before 30th April,
2021.
1. (a)
Take an example one each from a product and a service offering of your choice
and discuss the marketing function as an exchange process between a firm and
its customers/ client leading to customer satisfaction.
(b)
Distinguish product marketing from marketing of services. Explain the
characteristics of services that makes them challenging in the process of
marketing.
2. (a)
Elaborate the concept of a Market Vs the Concept of a segment with suitable
illustration.
(b) Why
marketing research is of primary importance for a Manager in the decision
making process? Discuss.
3. (a)
Explain the concept of product life cycle (PLC). Discuss the elements of
marketing mix strategies at the different stages of PLC in case of any
Industrial product of your choice.
(b)
Select any 4 Newspapers (Nation/Regional) advertisements for any specific
consumer goods. Evaluate the advertising appeal in each advertisement and
identify which need(s) product is supposed to satisfy (according to Maslow’s
needs of hierarchy).
4. (a)
List out the major objectives of pricing policy. Discuss the importance of
“Pricing” both for the sellers and buyers in the exchange process. Explain the
nature and use of price discounts among FMCG category.
(b) What
is Sales forecasting? Discuss why sales forecasting is being considered as one
of the grey areas of marketing function of every business.
MS 06 Solved Assignment 2021-22, MS 06 Solved
Assignment 2021-22 , MS 06 Solved Assignment 2021-22, MS 06
Assignment, IGNOU Assignment MS 06021-22- Gandhi National Open University
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IGNOU Assignment Status 2021-22
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successfully submitted their Assignments to their allocated study centres can now
check their Assignment Status. MS 06 Solved Assignment 2021-22 Alongside
assignment status, they will also checkout their assignment marks & result.
All this is often available in a web mode. MS 06 Solved Assignment 2021-22
after submitting the assignment, you'll check you
IGNOU Assignment Status only after 3-4 weeks. it'd take 40 days to
declare.
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MS 06 Solved Assignment 2021-22 :- Those students
who had successfully submitted their Assignments to their allocated study
centers can now check their Assignment Status. Alongside --assignment status,
they will also checkout their assignment marks & result. All this is often
available in a web mode. After submitting the assignment, you'll check you MS
06 Solved Assignment 2021-22 only after 3-4 weeks. MS 06 Solved Assignment
2021-22 it'd take 40 days to declare MS 06 Solved Assignment 2021-22
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