MS 68 Solved Assignment 2021-22

 

MS 68 Solved Assignment 2021-22

 

Course Code : MS 68

Course Title : Management of Marketing Communication and Advertising

Assignment Code : MS 68/TMA/SEM-I/2021

Coverage : All Blocks

 

Note: 1. This Assignment is being provided to only those students who are going to complete their maximum duration (validity period) in the admission cycle January 2021 (TEE June 2021). For all other students the Assignments for this course will be available in July 2021 admission cycle (TEE December 2021) and therefore they should not attempt this Assignment. 2. Attempt all the questions and submit this Assignment to the Coordinator of your Study Centre on or before 30th April, 2021.

1. (a) What do you understand by the term marketing communication? Explain the communication model that describes how communication travels from the firm to the consumers and the factors that affect the way the consumer perceive the message.

(b) Write a brief on your understanding of the Rural media scene.

2. (a) Discuss the elements of promotion mix and their impact with suitable examples.

(b) What do you understand by the term message design in the communication framework? Bring out its importance in strategy development/formulation.

3. (a) Media selection, planning and scheduling are considered as strategic issues in advertising. Discuss each of these issues which makes them strategic.

(b) Explain the important considerations in the organisation and management of consumer trade promotions.

4. (a) Discuss the various functions and structure of an advertising agency.

(b) What do you understand by “positioning” in the context of advertising agencies?

Explain the various positioning alternatives available for advertising agencies with suitable examples.

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For Students - MS 68 Solved Assignment 2021-22 Students are advised that after successfully downloading their Assignments, you'll find each and each course assignments of your downloaded Programme. MS 68 Solved Assignment 2021-22 Candidates need to create separate assignment for the IGNOU Master Course, in order that it's easy for Evaluators to see your assignments.

IGNOU Assignment Status 2021-22

MS 68 Solved Assignment 2021-22 Those students who had successfully submitted their Assignments to their allocated study centres can now check their Assignment Status. MS 68 Solved Assignment 2021-22 Alongside assignment status, they will also checkout their assignment marks & result. All this is often available in a web mode. MS 68 Solved Assignment 2021-22 after submitting the assignment, you'll check you IGNOU Assignment Status only after 3-4 weeks. it'd take 40 days to declare.

MS 68 Solved Assignment 2021-22 once the TEE assignments are submitted to the Centres, it's send to the evaluation department. After which the evaluation of IGNOU Assignment Solutions takes place.

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MS 68 Solved Assignment 2021-22 :- Those students who had successfully submitted their Assignments to their allocated study centers can now check their Assignment Status. Alongside --assignment status, they will also checkout their assignment marks & result. All this is often available in a web mode. After submitting the assignment, you'll check you MS 68 Solved Assignment 2021-22 only after 3-4 weeks. MS 68 Solved Assignment 2021-22 it'd take 40 days to declare MS 68 Solved Assignment 2021-22

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