BRL 11 Solved Assignment 2021-22
Course Code : BRL 11
Course Title : Retail Operations and Store
Management –II
Assignment Code : BRL 11/TMA/2021-22
Coverage : All Blocks
Maximum Marks: 100
BRL
11 Solved Assignment 2021-22 : All assignments are in PDF format which would be
send on email/WhatsApp (9958676204) just after payment.
Attempt all the questions.
(A)Short
Type Questions
1. How does price sensitivity differ for different
market segments based on shopping orientation?
10
2. What is visual communication? Explain its important
elements.
10
3. Describe the eight-step process in category
management.
10
4. Distinguish between the following:
10
(a) Knowledge Gap and Communication Gap
(b) Institutional Signage and Point-of-Sale Signage
(c) Value Merchandise Planning and Unit Stock Planning
(d) Job Description and Job Specification
5. Write short notes on the following:
10
(a) Customer Pyramid
(b) Periodic Replenishment System
(c) Balanced Score Card
(d) Implied Warranties
6. Briefly comment on the following:
10
(a) “Probably with the success of an isolated store,
many others want to open stores selling similar product lines to cash in on the
shoppers flow into the area.”
(b) “Financial performance and Customer Satisfaction are
based on historical actions.”
(c) “Retailers of present world must take care of
various laws.”
(d) “Price penetration strategy may achieve the sales
revenue.”
7. Explain the merits de-merits of different
advertising media.
10
(B)
Essay Type Questions
8. What is financial leverage? Explain the same with
suitable examples extracted from retail business.
15
9. Explain the compensatory and non-compensatory models
in the consumers’ decision making process for evaluating brands on multiple
attributes.
15
BRL 11 Solved Assignment 2021-22, BRL 11 Solved
Assignment 2021-22 , BRL 11 Solved Assignment 2021-22, BRL 11
Assignment, IGNOU Assignment BRL 11 2021-22- Gandhi National
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BRL
11 Solved Assignment 2021-22 : All assignments are in PDF format which would be
send on email/WhatsApp (9958676204) just after payment.
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BRL 11 Solved Assignment 2021-22 :- Those students
who had successfully submitted their Assignments to their allocated study
centers can now check their Assignment Status. Alongside --assignment status,
they will also checkout their assignment marks & result. All this is often
available in a web mode. After submitting the assignment, you'll check you BRL
11 Solved Assignment 2021-22 only after 3-4 weeks. BRL 11 Solved Assignment
2021-22 it'd take 40 days to declare BRL 11 Solved Assignment 2021-22
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