MS 68 Solved Assignment 2022-23
Management of Marketing Communication and Advertising
MS 68 Solved Assignment 2022-23 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.
Course Code : MS 68
Course Title : Management of Marketing Communication
and Advertising
Assignment Code : MS 68/TMA/JULY/2022
Note:
Attempt all the questions and submit this assignment to the coordinator of your
study centre. Last date of submission for July 2022 session is 31st October,
2022 and for January 2023 session is 30th April, 2023.
1. (a)
Discuss the concept and role of Marketing Communication with reference to any
FMCG company of your choice.
(b)
Explain the Consumer Behavior variables that play a key role in the development
of marketing communication. Illustrate with a suitable example.
2. (a)
Discuss the concept of Promotional Strategy. Explain the planning framework of
promotional strategy for a new brand of electric bike targetted at high school
students.
(b)
Pickup any two advertisements each from FMCG category and consumer durable
category of your choice. Discuss the below mentioned with reference to the
advertisement so selected.
(i) Headline
and Color
(ii)
Message Design and Positioning
(iii)
Size and Shape.
3. (a)
Explain the elements of an advertising plan. What are the various type of media
that are available for advertiser’s and marketers in promoting a new brand of
shaving cream for rural markets.
(b) How
would you go about in selecting media and in planning and scheduling
advertising campaign for a premium brand of women’s jewellary in metro cities.
4. (a)
When and why it is necessary to measure the effectiveness for an advertising
campaign? Discuss.
(b) What
is Direct Marketing? Comment on the advantages and limitations of direct
marketing.
MS 68 Solved
Assignment 2022-23 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
MS 68 Solved Assignment 2022-23, MS 68 Solved
Assignment 2022-23, MS 68 Solved Assignment 2022-23, MS 68
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MS 68
Solved Assignment 2022-23 :- Those students who had successfully submitted their
Assignments to their allocated study centers can now check their Assignment
Status. Alongside --assignment status, they will also checkout their assignment
marks & result. All this is often available in a web mode. After submitting
the assignment, you'll check you MS 68 Solved Assignment 2022-23 only after 3-4
weeks. MS 68 Solved Assignment 2022-23 it'd take 40 days to declare MS 68
Solved Assignment 2022-23
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