MJM 020 Solved Assignment 2023-24
Introduction to Journalism and Mass
Communication
MJM 020 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
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Assignment Code: ASST/ MJM 020/2023-24
Marks: 100
Attempt all the questions.
Q1. Choose any two
media theories of your choice and analyse how it fits in the current media
scenario.
Cultivation
theory, proposed by George Gerbner, suggests that long-term exposure to media
content can shape and cultivate individuals' perceptions of reality. It argues
that the more time people spend consuming media, especially television, the
more likely they are to perceive the real world in ways that align with the
portrayals in media content.
Analysis in the
Current Media Scenario: In the current media landscape, where digital platforms
provide a constant stream of content, cultivation theory remains relevant.
Social media, streaming services, and online news platforms contribute to the
continuous exposure to various narratives. The theory's emphasis on the
cumulative impact of media exposure is reflected in the way individuals may
develop perceptions, attitudes, and beliefs based on the recurring themes and
representations in the content they consume.
Agenda-Setting
Theory:
Overview:
Agenda-setting theory, developed by Maxwell McCombs and Donald Shaw, posits
that the media has the ability to influence public opinion by determining the
salience and importance of topics in the public mind. The theory suggests that
the issues emphasized by the media become the issues that the public considers
important.
Analysis in the
Current Media Scenario: In the current media landscape, with the rise of social
media as a powerful information-sharing platform, agenda-setting theory has
evolved. While traditional media outlets still play a significant role in
setting the agenda, social media allows for a more decentralized and rapid
dissemination of information. Trends and discussions on social media can
quickly shape public discourse, influencing the perceived importance of certain
issues. Additionally, algorithms on social media platforms contribute to
agenda-setting by determining the content that users are exposed to, further
influencing their priorities.
Overall
Analysis: Both cultivation theory and agenda-setting theory continue to be
relevant in the current media scenario. The proliferation of digital media
platforms has expanded the reach and impact of these theories. The constant
exposure to diverse content shapes individuals' perceptions (cultivation), and
the dynamic nature of online communication platforms influences the public
agenda by determining what issues are prominent and discussed widely
(agenda-setting). As the media landscape continues to evolve, these theories
provide valuable frameworks for understanding the complex relationship between
media and society.
Q2. What are the ways
in which internet has affected the traditional media of print and electronic? Cite
industry reports indicating internet proliferation in India during the COVID
times.
Q3. Select any two
language dailies of your choice. Compare their editorial pages and present the
differences in a tabular form.
Q4. Which elements of
a podcast make it unique and better than earlier broadcasts? Write the concept
and idea of a podcast for children upto ten years of age.
Q5. Conceptualise and
plan a fund raiser to promote tribal art through digital means.
MJM 020 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
MJM 020 Solved
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