MMPM 001 Solved Assignment 2023-24
Consumer Behaviour
MMPM 001 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
Assignment Code: ASST/ MMPM 001/2023-24
Marks: 100
Attempt all the questions.
Q1. It is said that
“Lifestyle marketing is a process of establishing relationships between products
offered in the market and targeted lifestyle groups”. Comment on the statement and
analyse which VALS type best describes you and then find an advertisement in
your most frequently used media that appeals to this VALS type?
The statement
about lifestyle marketing is accurate. Lifestyle marketing is indeed a
strategic approach that focuses on connecting products or services with
specific lifestyle groups or consumer segments. The idea is to create a
connection between the brand and the values, interests, and preferences of the
target audience. This approach goes beyond simply promoting the features of a product
and aims to establish an emotional connection with consumers based on their
lifestyle choices.
VALS, which
stands for Values, Attitudes, and Lifestyles, is a psychographic segmentation
tool that classifies individuals into different categories based on their
psychological traits and motivations. The VALS framework identifies eight
distinct consumer segments, and individuals are classified based on their
primary motivations and resources.
As a machine
learning model, I don't have personal experiences, preferences, or a lifestyle.
Therefore, I don't fall into any specific VALS type. However, I can help you
understand the concept and guide you through the process of identifying your
VALS type.
To determine
your VALS type, you would typically answer a series of questions related to
your attitudes, behaviors, and preferences. These questions are designed to
assess your primary motivations and resources. Once you identify your VALS
type, you can analyze advertisements that align with the characteristics of
that segment.
For example, if
you identify as an "Achiever" in the VALS framework (motivated by
achievement, success, and a desire for premium products and services), you
might look for advertisements that emphasize status, quality, and
accomplishment.
Keep in mind
that VALS is a theoretical framework, and its application may vary. It's one of
many tools marketers use to understand their target audience and tailor their
strategies accordingly.
Q2. Distinguish
between the instrumental learning and the classical learning approaches. Which
of the two is more complete and why? Under what marketing situations would you
seek to apply each and why?
Q3. How can marketers
strategically use digital opinion leaders? Illustrate with examples.
Q4. It is often said
that culture is such a pervasive and all-encompassing influence that we realize
its impact when we are out of it for some period of time. Do you agree? Justify
your answer on the basis of your own travel to other societies on the basis of
discussion with friend who have stayed abroad for some time.
Q5. How does the
problem recognition stage vary between a low involvement and a high involvement
purchases? How can the marketers benefit from these variations?
MMPM 001 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
MMPM 001 Solved
Assignment 2023-24, MMPM 001 Solved Assignment 2023-24, MMPM 001 Solved Assignment
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