MMPM 001 Solved Assignment 2023-24


MMPM 001 Solved Assignment 2023-24

Consumer Behaviour

MMPM 001 Solved Assignment 2023-24 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Assignment Code: ASST/ MMPM 001/2023-24

Marks: 100

Attempt all the questions.

Q1. It is said that “Lifestyle marketing is a process of establishing relationships between products offered in the market and targeted lifestyle groups”. Comment on the statement and analyse which VALS type best describes you and then find an advertisement in your most frequently used media that appeals to this VALS type?

The statement about lifestyle marketing is accurate. Lifestyle marketing is indeed a strategic approach that focuses on connecting products or services with specific lifestyle groups or consumer segments. The idea is to create a connection between the brand and the values, interests, and preferences of the target audience. This approach goes beyond simply promoting the features of a product and aims to establish an emotional connection with consumers based on their lifestyle choices.

VALS, which stands for Values, Attitudes, and Lifestyles, is a psychographic segmentation tool that classifies individuals into different categories based on their psychological traits and motivations. The VALS framework identifies eight distinct consumer segments, and individuals are classified based on their primary motivations and resources.

As a machine learning model, I don't have personal experiences, preferences, or a lifestyle. Therefore, I don't fall into any specific VALS type. However, I can help you understand the concept and guide you through the process of identifying your VALS type.

To determine your VALS type, you would typically answer a series of questions related to your attitudes, behaviors, and preferences. These questions are designed to assess your primary motivations and resources. Once you identify your VALS type, you can analyze advertisements that align with the characteristics of that segment.

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For example, if you identify as an "Achiever" in the VALS framework (motivated by achievement, success, and a desire for premium products and services), you might look for advertisements that emphasize status, quality, and accomplishment.

Keep in mind that VALS is a theoretical framework, and its application may vary. It's one of many tools marketers use to understand their target audience and tailor their strategies accordingly.

Q2. Distinguish between the instrumental learning and the classical learning approaches. Which of the two is more complete and why? Under what marketing situations would you seek to apply each and why?

Q3. How can marketers strategically use digital opinion leaders? Illustrate with examples.

Q4. It is often said that culture is such a pervasive and all-encompassing influence that we realize its impact when we are out of it for some period of time. Do you agree? Justify your answer on the basis of your own travel to other societies on the basis of discussion with friend who have stayed abroad for some time.

Q5. How does the problem recognition stage vary between a low involvement and a high involvement purchases? How can the marketers benefit from these variations?

MMPM 001 Solved Assignment 2023-24 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

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