MMPM 004 Solved Assignment 2023-24
International Marketing
MMPM 004 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
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Assignment Code: ASST/ MMPM 004/2023-24
Marks: 100
Attempt all the questions.
Q1. Distinguish
between international and domestic marketing with suitable examples.
International
marketing and domestic marketing refer to the strategies and activities that
businesses employ to promote and sell their products and services in different
markets. The key distinction lies in the geographical scope of their
operations.
International
Marketing: International marketing involves marketing activities that extend
beyond a company's national borders. It requires businesses to adapt their
strategies to the unique characteristics of multiple countries or regions. This
often involves dealing with diverse cultures, languages, legal systems, and
economic conditions. Companies engaging in international marketing must
consider global trends, geopolitical factors, and currency fluctuations.
Example:
Coca-Cola is a classic example of a company engaged in international marketing.
The brand is present in virtually every country around the world, and it
tailors its marketing strategies to suit local preferences and cultural
nuances. For instance, the advertising and flavor preferences for Coca-Cola can
vary significantly in markets like the United States, India, and Japan.
Domestic
Marketing: Domestic marketing, on the other hand, focuses on marketing within
the borders of a single country. Companies operating domestically tailor their
marketing strategies to the specific needs and preferences of their local
market. They often deal with a single set of regulations, language, and
cultural norms.
Example:
Walmart is a prime example of a company primarily engaged in domestic
marketing. While Walmart has expanded its operations internationally, its roots
and a significant portion of its business remain in the United States. In
domestic marketing, Walmart tailors its product assortment, pricing, and
promotional strategies to the preferences and buying behaviors of the American
consumer.
In summary, the
primary difference between international and domestic marketing lies in the
geographical scope of operations. International marketing involves reaching
consumers in multiple countries, necessitating adaptation to diverse markets,
while domestic marketing is focused on a single country's market with a more
localized approach.
Q2. What role has
technology played in international marketing? Discuss with the help of examples.
Q3. What are the
dominant elements of an integrated marketing plan? Do you think that standard promotional
tools such as coupons, premiums, etc. will be equally effective in
international markets? Discuss.
Q4. What factors make
controlling international operations more complex than controlling domestic marketing
activities? Explain with the help of a specific example.
Q5. Write short notes on following
a) Environmental
concerns in international marketing
b) Cultural influence
on business negotiations
c) WTO
MMPM 004 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
MMPM 004 Solved
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