MMPM 006 Solved Assignment 2023-24

    

MMPM 006 Solved Assignment 2023-24

Marketing Research

MMPM 006 Solved Assignment 2023-24 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Assignment Code: ASST/ MMPM 006/2023-24

Marks: 100

Attempt all the questions.

Q1. What are the different stages of the marketing research process? Discuss.

The marketing research process is a systematic series of steps that organizations undertake to gather, analyze, and interpret information related to their market, customers, and competition. These stages help businesses make informed decisions and develop effective marketing strategies. Here are the key stages of the marketing research process:

Problem Definition:

Identify and define the problem or opportunity that requires research.

Clearly articulate the objectives of the research.

Ensure that the research goals align with the overall business objectives.

Research Design:

Determine the research design, which includes choosing the type of research (exploratory, descriptive, or causal) and the method (surveys, interviews, observations, experiments).

Develop a research plan outlining the overall approach, sampling method, data collection tools, and analysis techniques.

Data Collection:

Collect data based on the research design.

Methods of data collection may include surveys, interviews, observations, focus groups, and experiments.

Ensure the data is accurate, relevant, and collected from reliable sources.

Data Analysis:

Analyze the collected data using statistical and qualitative analysis methods.

Summarize and interpret the findings.

Identify patterns, trends, and relationships within the data.

Interpretation and Conclusion:

Interpret the results in the context of the research objectives.

Draw conclusions based on the analysis and make recommendations.

Assess the implications of the findings for the business.

Report Preparation:

Prepare a comprehensive research report.

Include an executive summary, methodology, findings, conclusions, and recommendations.

Present the information in a clear and concise format, using charts, graphs, and other visuals as needed.

Decision Making:

Use the research findings to make informed business decisions.

Implement the recommended strategies or actions based on the research results.

Monitor and evaluate the outcomes of the decisions.

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Follow-Up:

Conduct follow-up research to track the impact of implemented strategies.

Assess the effectiveness of the marketing initiatives and make adjustments if necessary.

Use the insights gained to inform future research and marketing efforts.

Throughout these stages, it's crucial for businesses to consider ethical considerations, such as ensuring the privacy of research participants and using unbiased and objective research methods. Additionally, flexibility is key, as adjustments to the research plan may be needed based on unexpected findings or changes in the business environment.

Q2. Discuss the meaning and importance of research design with examples.

Q3. A food processor is concerned that the 16 gram can of sliced pineapple is being overfilled. The quality control department took a random sample of 50 cans and found that the arithmetic mean weight was 16.05 grams, with a sample standard deviation of 0.03 grams. At Bthe 5 percent level of significance, can the hypothesis that the mean weight is equal to 16 grams be rejected?

Q4. Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.

Q5. Write short notes on following

a) Adoption of Marketing Research by Indian Businesses

b) Gaining Insights from Big Data

c) Role of social media in Marketing Research

MMPM 006 Solved Assignment 2023-24 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

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