BRL 102 Solved Assignment 2023-24


BRL 102 Solved Assignment 2023-24

Introduction to Retail Marketing

BRL 102 Solved Assignment 2023-24 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Assignment Code: ASST/ BRL 102/2023-24

Marks: 100

Attempt all the questions.

(A) Short Type Questions

Q1. What are the types of decision-making processes? Explain with an example.

Decision-making processes can be classified into various types based on different criteria. Here are a few common types:

Routine Decision Making:

Description: Routine decisions are day-to-day choices that individuals or organizations make regularly. They are often automatic and require minimal thought.

Example: Choosing what to wear each day based on the weather or deciding on a daily menu for a restaurant.

Programmed Decision Making:

Description: Programmed decisions are those that are repetitive and follow established routines. They are well-defined and have clear-cut solutions.

Example: Using a set algorithm or guideline to reorder office supplies when they fall below a certain level.

Non-Programmed Decision Making:

Description: Non-programmed decisions are unique, complex, and unstructured. They often involve a high degree of uncertainty, and there may not be established routines for solving them.

Example: A company deciding whether to enter a new market, involving extensive research and analysis due to the lack of predefined procedures.

Individual Decision Making:

Description: Individual decision-making involves a single person making choices without consulting others. The responsibility and consequences rest solely on the individual.

Example: Deciding where to go for vacation based on personal preferences and desires.

Group Decision Making:

Description: Group decision-making involves multiple individuals collaborating to reach a consensus or make a joint choice. It can be more complex due to varying opinions and perspectives.

Example: A team of managers deciding on the best strategy for a new product launch through discussions and brainstorming sessions.

Strategic Decision Making:

Description: Strategic decisions are high-level choices that shape the overall direction of an organization. They are typically made by top-level executives and have a long-term impact.

Example: Deciding to enter a new line of business or to expand globally to increase market share.

Tactical Decision Making:

Description: Tactical decisions are medium-term decisions that help implement the broader strategies established by an organization. They bridge the gap between strategic and operational decisions.

Example: Allocating resources for a specific project within the budget constraints to achieve short to medium-term goals.

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Description: Operational decisions are routine, day-to-day decisions that affect the daily functioning of an organization. They are often made by lower-level managers and employees.

Example: Determining the daily production schedule for a manufacturing plant based on current demand and available resources.

Intuitive Decision Making:

Description: Intuitive decisions are made quickly based on instinct, gut feelings, or past experiences, often without a formal decision-making process.

Example: A chef deciding on the right combination of ingredients for a new dish based on years of culinary experience.

Collaborative Decision Making:

Description: Collaborative decision-making involves individuals working together to make choices, leveraging the collective knowledge and skills of a group.

Example: Using collaborative tools and meetings to decide on the design and features of a new software application within a development team.

These are broad categories, and in practice, decision-making processes may involve a combination of these types depending on the context and the nature of the decision.

Q2. What are the steps in individual selling? How are they different from the B2B selling?

Q3. Explain the growing importance of retailing.

Q4. Define personal selling. Explain the various types of personal selling.

Q5. What is sales promotion? Explain main objectives of sales promotion with examples.

Q6. Explain the different fundamentals and needs of advertising in retail?

Q7. Explain the different types of retail promotion with examples.

(B) Essay Type Questions

Q8. What are the emerging trends in retail marketing? Elaborate with examples.

Q9. Explain different types of pricing strategy practiced by retailers?

BRL 102 Solved Assignment 2023-24 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

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