BRL 102 Solved Assignment 2023-24
Introduction to Retail Marketing
BRL 102 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
Assignment Code: ASST/ BRL 102/2023-24
Marks: 100
Attempt all the questions.
(A) Short Type Questions
Q1. What are the types
of decision-making processes? Explain with an example.
Decision-making
processes can be classified into various types based on different criteria.
Here are a few common types:
Routine
Decision Making:
Description: Routine
decisions are day-to-day choices that individuals or organizations make
regularly. They are often automatic and require minimal thought.
Example:
Choosing what to wear each day based on the weather or deciding on a daily menu
for a restaurant.
Programmed
Decision Making:
Description:
Programmed decisions are those that are repetitive and follow established
routines. They are well-defined and have clear-cut solutions.
Example: Using
a set algorithm or guideline to reorder office supplies when they fall below a
certain level.
Non-Programmed
Decision Making:
Description:
Non-programmed decisions are unique, complex, and unstructured. They often
involve a high degree of uncertainty, and there may not be established routines
for solving them.
Example: A company
deciding whether to enter a new market, involving extensive research and
analysis due to the lack of predefined procedures.
Individual
Decision Making:
Description:
Individual decision-making involves a single person making choices without
consulting others. The responsibility and consequences rest solely on the
individual.
Example:
Deciding where to go for vacation based on personal preferences and desires.
Group Decision
Making:
Description: Group
decision-making involves multiple individuals collaborating to reach a
consensus or make a joint choice. It can be more complex due to varying
opinions and perspectives.
Example: A team
of managers deciding on the best strategy for a new product launch through
discussions and brainstorming sessions.
Strategic
Decision Making:
Description:
Strategic decisions are high-level choices that shape the overall direction of
an organization. They are typically made by top-level executives and have a
long-term impact.
Example:
Deciding to enter a new line of business or to expand globally to increase
market share.
Tactical
Decision Making:
Description:
Tactical decisions are medium-term decisions that help implement the broader
strategies established by an organization. They bridge the gap between
strategic and operational decisions.
Example:
Allocating resources for a specific project within the budget constraints to
achieve short to medium-term goals.
Description:
Operational decisions are routine, day-to-day decisions that affect the daily
functioning of an organization. They are often made by lower-level managers and
employees.
Example: Determining
the daily production schedule for a manufacturing plant based on current demand
and available resources.
Intuitive
Decision Making:
Description:
Intuitive decisions are made quickly based on instinct, gut feelings, or past
experiences, often without a formal decision-making process.
Example: A chef
deciding on the right combination of ingredients for a new dish based on years
of culinary experience.
Collaborative
Decision Making:
Description:
Collaborative decision-making involves individuals working together to make
choices, leveraging the collective knowledge and skills of a group.
Example: Using
collaborative tools and meetings to decide on the design and features of a new
software application within a development team.
These are broad
categories, and in practice, decision-making processes may involve a
combination of these types depending on the context and the nature of the
decision.
Q2. What are the steps
in individual selling? How are they different from the B2B selling?
Q3. Explain the growing
importance of retailing.
Q4. Define personal
selling. Explain the various types of personal selling.
Q5. What is sales
promotion? Explain main objectives of sales promotion with examples.
Q6. Explain the different
fundamentals and needs of advertising in retail?
Q7. Explain the
different types of retail promotion with examples.
(B) Essay Type Questions
Q8. What are the
emerging trends in retail marketing? Elaborate with examples.
Q9. Explain different
types of pricing strategy practiced by retailers?
BRL 102 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
BRL 102 Solved
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