BRL 104 Solved Assignment 2023-24
Retail Management Perspectives and Communication
BRL 104 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
Assignment Code: ASST/ BRL 104/2023-24
Marks: 100
Attempt all the questions.
(A) Short Type Questions
Q1. What are the
functions of management? Explain with illustrations.
Management
involves a set of functions that are crucial for achieving organizational goals
and ensuring the efficient use of resources. The classic functions of
management, often referred to as the P-O-L-C framework, include Planning,
Organizing, Leading, and Controlling. Here's an explanation of each function
with illustrations:
Planning:
Definition:
Planning involves setting objectives, identifying the actions needed to achieve
those objectives, and determining the resources required.
Illustration: Imagine
a company wants to increase its market share. The planning process would
involve defining specific market share goals, outlining strategies to reach
those goals (such as launching new products or entering new markets), and
allocating resources like budget and manpower accordingly.
Organizing:
Definition:
Organizing is the process of arranging resources and tasks to implement the
plans effectively. It includes creating a structure, defining roles, and
establishing relationships.
Illustration: Using
the example of increasing market share, organizing would involve creating
departments or teams responsible for different aspects of the plan, assigning
roles and responsibilities, and establishing communication channels to ensure
coordination among team members.
Leading (or
Directing):
Definition:
Leading involves motivating and guiding individuals or teams to achieve
organizational objectives. It includes communication, motivation, and
influencing others.
Illustration:
In the context of increasing market share, leadership would entail inspiring
and guiding employees to execute their tasks with enthusiasm. This could
involve effective communication, providing support, and addressing any
challenges that arise during the implementation of the plan.
Definition:
Controlling involves monitoring performance against plans, identifying
deviations, and taking corrective actions to ensure that organizational goals
are met.
Illustration:
If the market share is not increasing as planned, the controlling function
would involve analyzing the reasons for the shortfall, comparing actual results
with the targets, and making adjustments. This could include revising
strategies, reallocating resources, or providing additional training to
employees.
These functions
are interconnected and often occur simultaneously. Effective management
requires a balance between these functions to ensure that organizations operate
efficiently, adapt to changes, and achieve their objectives.
Q2. Explain the
planning process.
Q3. Explain the
decision making process. And what are the various phases of decision making?
Q4. Explain the
different leadership styles. And what are the leader traits?
Q5. Explain accounting
concepts and conventions.
Q6. Explain the
customer communication best practices.
Q7. Explain physical
aspects of the store.
(B) Essay Type Questions
Q8. What is
centralization and decentralization in retail organization? Which is the most
preferred one in the changing environment?
Q9. What is
communication? Explain the different medium of communications and various types
of communication.
BRL 104 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
BRL 104 Solved
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