BRL 104 Solved Assignment 2023-24


BRL 104 Solved Assignment 2023-24

Retail Management Perspectives and Communication

BRL 104 Solved Assignment 2023-24 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Assignment Code: ASST/ BRL 104/2023-24

Marks: 100

Attempt all the questions.

(A) Short Type Questions

Q1. What are the functions of management? Explain with illustrations.

Management involves a set of functions that are crucial for achieving organizational goals and ensuring the efficient use of resources. The classic functions of management, often referred to as the P-O-L-C framework, include Planning, Organizing, Leading, and Controlling. Here's an explanation of each function with illustrations:


Definition: Planning involves setting objectives, identifying the actions needed to achieve those objectives, and determining the resources required.

Illustration: Imagine a company wants to increase its market share. The planning process would involve defining specific market share goals, outlining strategies to reach those goals (such as launching new products or entering new markets), and allocating resources like budget and manpower accordingly.


Definition: Organizing is the process of arranging resources and tasks to implement the plans effectively. It includes creating a structure, defining roles, and establishing relationships.

Illustration: Using the example of increasing market share, organizing would involve creating departments or teams responsible for different aspects of the plan, assigning roles and responsibilities, and establishing communication channels to ensure coordination among team members.

Leading (or Directing):

Definition: Leading involves motivating and guiding individuals or teams to achieve organizational objectives. It includes communication, motivation, and influencing others.

Illustration: In the context of increasing market share, leadership would entail inspiring and guiding employees to execute their tasks with enthusiasm. This could involve effective communication, providing support, and addressing any challenges that arise during the implementation of the plan.

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Definition: Controlling involves monitoring performance against plans, identifying deviations, and taking corrective actions to ensure that organizational goals are met.

Illustration: If the market share is not increasing as planned, the controlling function would involve analyzing the reasons for the shortfall, comparing actual results with the targets, and making adjustments. This could include revising strategies, reallocating resources, or providing additional training to employees.

These functions are interconnected and often occur simultaneously. Effective management requires a balance between these functions to ensure that organizations operate efficiently, adapt to changes, and achieve their objectives.

Q2. Explain the planning process.

Q3. Explain the decision making process. And what are the various phases of decision making?

Q4. Explain the different leadership styles. And what are the leader traits?

Q5. Explain accounting concepts and conventions.

Q6. Explain the customer communication best practices.

Q7. Explain physical aspects of the store.

(B) Essay Type Questions

Q8. What is centralization and decentralization in retail organization? Which is the most preferred one in the changing environment?

Q9. What is communication? Explain the different medium of communications and various types of communication.

BRL 104 Solved Assignment 2023-24 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

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