IBO 02 Solved Assignment 2024-25
International Marketing Management
IBO 02 Solved
Assignment 2024-25 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
Assignment Code: ASST/ IBO 02 /2024-25
Marks: 100
Attempt all the questions:
Q1. An Indian
automobile company decided to enter international markets. The company is ready
to invest in marketing arrangements abroad, but not in production facilities.
Suggest any two suitable modes of market entry, and explain their merits and
limitations.
Two suitable
modes of market entry for an Indian automobile company looking to enter
international markets without investing in production facilities are:
Low initial
investment: Exporting allows the company to enter international markets with
relatively low initial investment compared to establishing production
facilities abroad.
Quick market
entry: The company can quickly establish its presence in international markets
by exporting its products, thereby reducing the time to market.
Flexibility:
Exporting provides flexibility in terms of scaling operations and adjusting to
changes in market demand or business conditions.
Transportation costs: Exporting may incur high transportation costs, especially for heavy or bulky automobile products, which can affect the competitiveness of the company's pricing.
Trade barriers:
The company may face trade barriers such as tariffs, quotas, or import
restrictions imposed by foreign governments, which can increase costs and limit
market access.
Limited
control: Exporting may limit the company's control over marketing and
distribution in foreign markets, as it relies on intermediaries or local
partners for distribution.
Low investment
and risk: Licensing or franchising allows the company to enter international
markets with minimal investment and risk, as it can leverage the resources,
expertise, and infrastructure of local partners.
Market
knowledge and access: Partnering with local licensees or franchisees provides
the company with access to local market knowledge, distribution channels, and
customer networks, which can facilitate market penetration.
Brand extension:
Licensing or franchising enables the company to extend its brand presence
globally through partnerships with established local entities, enhancing brand
visibility and recognition.
Limited control
over operations: The company may have limited control over operations, quality
standards, and brand image maintained by the licensee or franchisee, which
could affect the consistency of the brand experience.
Revenue
sharing: The company may need to share profits or royalties with the licensee
or franchisor, reducing the overall profitability of international operations.
Dependency on
partners: The success of licensing or franchising arrangements depends on the
capabilities and performance of local partners, and any issues or conflicts
with partners can impact the company's international expansion strategy.
In conclusion,
both exporting and licensing/franchising offer viable modes of market entry for
an Indian automobile company seeking international expansion without investing
in production facilities. The choice between these modes depends on factors
such as market conditions, regulatory environment, strategic objectives, and
the company's resources and capabilities.
Q2. You are the
marketing head in a consumer durable goods company, which has international
operations. It is planning to launch a new brand of Mobile Phones. Suggest
appropriate sales promotion tools for consumer promotion as well as business
promotion.
Q3. Write short notes on the following:
a) Transfer pricing
b) FOB
c) Managing Publicity
in International Markets.
d) Franchising as a
tool for overseas market entry
Q4. Differentiate between the following:
a) Multinational
Marketing and Global Marketing
b) Demographic
Environment and Economic Environment.
c) Observation method
and Survey method of data collection
d) Export merchant and
Export House
Q5. Comment on the following statement:
a) “Product planning
is one of the important fundamental decisions for successful international
marketing”.
b) “It is advisable
for a small exporter to do export business with the help of an overseas agent”.
c) “Selection of
target markets is the first stage in international marketing”.
d) “International
Marketing Planning is more difficult than domestic marketing planning”.
IBO 02 Solved
Assignment 2024-25 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
IBO 02 Solved
Assignment 2024-25, IBO 02 Solved Assignment 2024-25, IBO 02 Solved Assignment
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Assignment 2024-25 :- Those students
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centers can now check their Assignment Status. Alongside --assignment status,
they will also checkout their assignment marks & result. All this is often
available in a web mode. After submitting the assignment, you'll check you IBO
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it'd take 40 days to declare IBO 02 Solved Assignment 2024-25
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