MDC 006 Solved Assignment 2024-25
Research Methods in Development Communication
MDC 006 Solved
Assignment 2024-25 : All assignments are in PDF format which would be send
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Assignment Code: ASST/ MDC 006 /2024-25
Marks: 100
Attempt all the questions:
Q1. Elucidate various
media theories related to selective Process.
Selective
processes play a pivotal role in media theories, shaping how individuals perceive,
consume, and interpret media content. Here are some prominent media theories
related to selective processes:
Selective
Exposure Theory: This theory posits that individuals tend to expose themselves
to media content that aligns with their existing beliefs, values, and
preferences. They actively select media that reinforces their preconceptions
while avoiding contradictory information. This selective exposure can lead to
the formation of echo chambers and filter bubbles, where individuals are only
exposed to information that confirms their biases.
Selective
Perception Theory: Selective perception suggests that individuals interpret
media messages in a way that confirms their preexisting attitudes and beliefs.
People tend to selectively perceive information in a manner that supports their
worldview while dismissing or distorting contradictory information. This
phenomenon influences how individuals understand and process media content,
often reinforcing existing opinions rather than challenging them.
Selective
Retention Theory: Selective retention refers to the tendency of individuals to
remember and retain information that is consistent with their existing beliefs,
attitudes, and values while forgetting or disregarding information that
contradicts them. This selective memory process influences how individuals
recall and internalize media messages over time, reinforcing their preexisting
beliefs and perceptions.
Uses and
Gratifications Theory: This theory focuses on the active role of media
audiences in selecting and using media content to satisfy their specific needs
and desires. It suggests that individuals choose media based on the
gratifications they seek, such as information, entertainment, socialization, or
personal identity reinforcement. Selective processes occur as individuals
actively seek out media that fulfills their particular needs and preferences,
shaping their media consumption patterns.
Agenda-Setting
Theory: Agenda-setting theory posits that the media play a significant role in
influencing the public's perception of issues by determining the prominence and
salience of topics in the public agenda. While individuals may selectively
choose which media sources to consume, the media still have the power to
influence the issues that people consider important by emphasizing certain
topics over others. This selective agenda-setting process shapes public
discourse and can influence public opinion and policy agendas.
Cultivation
Theory: Cultivation theory examines how long-term exposure to media content, particularly
television, can shape individuals' perceptions of social reality. It suggests
that prolonged exposure to media narratives, especially those depicting
violence, crime, and other social issues, can gradually influence viewers'
perceptions of the world, leading them to adopt the perspectives and beliefs
portrayed in media content. Selective exposure and retention play a role in
this process, as individuals may be drawn to media content that reinforces
their existing beliefs and perceptions.
These theories
highlight the complex ways in which selective processes shape individuals'
interactions with media content, influencing their perceptions, attitudes, and
behaviors.
Q2. Discuss altitudes
and appeals with special references to persuasive advertising.
Q3. Explain economic
purser of media and its effects in politics.
Q4. What are the key
audience theories in media landscape, Explain?
Q5. What are core
concepts of Marxist Theory? Explain giving suitable examples from media
landscape.
MDC 006 Solved
Assignment 2024-25 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
MDC 006 Solved
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