MJM 020 Solved Assignment 2024-25
Introduction to Journalism and Mass Communication
MJM 020 Solved
Assignment 2024-25 : All assignments are in PDF format which would be send
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Assignment Code: ASST/ MJM 020 /2024-25
Marks: 100
Attempt all the questions:
Q1. In light of a
prominent theory or model in journalism and mass communication, critically analyze
a significant media event or trend from the past year. How does this event or trend
illustrate or challenge the chosen theory? Provide specific examples and
insights in your analysis.
One prominent
theory in journalism and mass communication is the agenda-setting theory.
Proposed by Maxwell McCombs and Donald Shaw in 1972, this theory suggests that
the media doesn't tell people what to think, but rather what to think about. In
other words, the media influences the public agenda by highlighting certain
issues over others, thereby shaping public opinion and priorities.
A significant
media event from the past year that can be analyzed through the lens of
agenda-setting theory is the COVID-19 pandemic and its coverage across various
media platforms. The pandemic has dominated news cycles globally, influencing
public discourse, government policies, and individual behaviors. Let's delve
deeper into how this event relates to agenda-setting theory:
Media Focus on
COVID-19: Throughout the pandemic, media outlets have extensively covered
various aspects of COVID-19, including its spread, impact on public health,
economic ramifications, vaccine development, and governmental responses. By
consistently featuring COVID-19-related stories as headline news, the media has
effectively placed the pandemic at the forefront of public attention, thereby
shaping the public agenda.
Emphasis on
Specific Narratives: Within the overarching coverage of COVID-19, certain
narratives and themes have received more attention than others. For instance,
stories highlighting healthcare workers' heroism, the importance of social
distancing measures, debates over mask mandates, vaccine efficacy, and concerns
about misinformation have been particularly prominent. These emphasized
narratives have influenced public perceptions of the pandemic and guided
discussions on related topics.
Impact on
Public Opinion and Policy: The extensive media coverage of COVID-19 has
influenced public opinion and behaviors. For example, news reports about rising
case numbers and overwhelmed hospitals have heightened public awareness of the
virus's severity, leading to increased adherence to preventive measures such as
mask-wearing and vaccination. Moreover, the media's focus on government
responses to the pandemic has influenced public evaluation of policymakers'
handling of the crisis.
Challenges to
the Theory: While agenda-setting theory accurately describes the media's
ability to shape public agendas, it also faces challenges in the digital age.
With the proliferation of social media and alternative news sources,
individuals have greater control over the content they consume, potentially
diluting the media's agenda-setting power. Additionally, the emergence of
misinformation and conspiracy theories related to COVID-19 highlights the
complexities of agenda-setting in an era of information abundance and
fragmentation.
In conclusion,
the COVID-19 pandemic serves as a compelling case study for agenda-setting
theory in journalism and mass communication. The media's extensive coverage of
the pandemic has influenced public attention, perceptions, and behaviors,
illustrating the theory's relevance in shaping societal agendas. However,
challenges such as the rise of social media and misinformation underscore the
need for nuanced analysis of agenda-setting dynamics in contemporary media
environments.
Q2. Considering what
you have learned about media ownership, select a recent case where media
ownership significantly influenced the coverage of a major event or shaped a media
trend. How did the ownership structure impact the narrative, and what does this
reveal about the relationship between media ownership and journalistic
practice.
Q3. Identify a
prominent social issue that has been the focus of a recent marketing campaign. Critically
evaluate how marketing communication has been applied in this campaign. Discuss
the impact of these strategies on public perception.
Q4. Examine a recent
Indian film that has sparked significant public discourse. How does the film's
portrayal of a particular social issue reflect or challenge existing societal norms
and values? Discuss the film's impact on public perception and dialogue
surrounding the issue, considering the influence of film as a medium in shaping
social consciousness.
Q5. Select a recent
major news event and compare its coverage in two news outlets of an Indian
language. Analyze how language influences the framing of the story, the choice
of words, and the overall narrative.
MJM 020 Solved
Assignment 2024-25 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
MJM 020 Solved
Assignment 2024-25, MJM 020 Solved Assignment 2024-25, MJM 020 Solved Assignment
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