MJM 025 Solved Assignment 2024-25
Media Ethics and Laws
MJM 025 Solved
Assignment 2024-25 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
Assignment Code: ASST/ MJM 025 /2024-25
Marks: 100
Attempt all the questions:
Q1. Choose a recent
advertising campaign or advertisement that has garnered attention, either positively
or negatively, in terms of ethical considerations. Analyze the advertisement using
ethical frameworks such as honesty, transparency, social responsibility, and cultural
sensitivity. Discuss the potential impact of the advertisement on consumers, society,
and the brand's reputation.
One recent
advertising campaign that sparked significant controversy and ethical debates
is the Peloton "The Gift That Gives Back" holiday commercial released
in 2019. This advertisement gained attention for various reasons, including
concerns about body image, gender dynamics, and social responsibility.
Honesty and
Transparency: While the advertisement itself was straightforward in its
depiction of a husband gifting his wife a Peloton bike, critics argued that it
portrayed an unrealistic and potentially harmful narrative. The advertisement
implied that the husband was encouraging his already slim wife to exercise for
the sake of her appearance, which raised questions about the honesty of the
portrayal of relationships and fitness motivations.
Social
Responsibility: The advertisement faced backlash for perpetuating unrealistic
beauty standards and promoting an unhealthy emphasis on physical appearance.
Critics argued that it reinforced gender stereotypes by suggesting that women
should prioritize their physical appearance and adhere to societal standards of
beauty. This aspect of the campaign raised concerns about Peloton's social
responsibility in contributing to harmful cultural norms.
Cultural
Sensitivity: The advertisement was also criticized for its lack of cultural
sensitivity and inclusivity. The couple depicted in the commercial appeared to
be affluent and predominantly white, which failed to resonate with a more
diverse audience. This lack of representation can alienate potential customers
and contribute to perceptions of exclusivity within the brand.
The potential
impact of the advertisement on consumers, society, and Peloton's reputation was
significant:
Consumer Impact:
The advertisement elicited strong emotional reactions from viewers, with many
expressing discomfort and frustration with its portrayal of gender dynamics and
body image. This could potentially deter consumers from purchasing Peloton
products or even lead to boycotts among those who found the advertisement
offensive.
Societal Impact:
The controversy surrounding the advertisement sparked broader discussions about
societal expectations placed on women regarding their appearance and fitness.
It also highlighted the importance of responsible advertising and the need for
brands to consider the potential implications of their messaging on broader
cultural narratives.
Brand
Reputation: Peloton faced a considerable backlash following the release of the
advertisement, with many consumers criticizing the brand for its tone-deaf
portrayal of fitness and relationships. While Peloton attempted to defend the
advertisement as a celebration of personal achievement, the damage to the
brand's reputation was significant, and it took time for Peloton to recover
from the controversy.
In conclusion,
the Peloton "The Gift That Gives Back" advertisement serves as a
pertinent example of the ethical considerations that brands must navigate in
their advertising campaigns. By analyzing the advertisement through frameworks
such as honesty, transparency, social responsibility, and cultural sensitivity,
it becomes evident how the portrayal of certain themes can have far-reaching
implications for consumers, society, and the brand's reputation.
Q2. Explore the
concept of the Right to Information (RTI) in the context of transparency, accountability,
and democracy. Select a case study from your country or region where the RTI
has played a significant role in revealing government actions or decisions.
Q3. Examine the
complex landscape of privacy in the digital age. Choose a recent case, event, or
technology development that has raised significant privacy concerns in the
digital space. Analyze the implications of this case on individuals' digital
privacy, data protection, and online surveillance.
Q4. Explore the
concept of self-regulation in the media industry. Analyze a recent incident or controversy
related to media ethics, accuracy, or accountability. Examine the response of media
organizations involved in the incidence and assess the effectiveness of their
selfregulation measures. Present your analysis in a well-structured essay, and
propose recommendations for enhancing self-regulation practices in the media
industry.
Q5. Select a case
study involving copyright issues in the realm of media, arts, or entertainment.
Reflect on the evolving nature of copyright in the digital age and its implications
for content creators, consumers, and the creative industry. Discuss the potential
reforms or alternative approaches to copyright that may better accommodate the needs
of content creators and society.
MJM 025 Solved
Assignment 2024-25 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
MJM 025 Solved
Assignment 2024-25, MJM 025 Solved Assignment 2024-25, MJM 025 Solved Assignment
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centers can now check their Assignment Status. Alongside --assignment status,
they will also checkout their assignment marks & result. All this is often
available in a web mode. After submitting the assignment, you'll check you MJM
025 Solved Assignment 2024-25 only after 3-4 weeks. MJM 025 Solved Assignment 2024-25
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