COURSE
MJM 028 DIGITAL MEDIA Solved Assignment 2020-21
Assignment Code: MJM 28/ July
2020/Jan2021
Marks: 100
Note: Answer all the questions, they carry equal
marks.
1. Choose any social media-based
groups (which should have more than 50 members and posted a minimum of 30
messages in the preceding three months). Observe the acAviAes in this group -
nature of messages and discussion, level of moderaAon, and noAce the level of
community norms are pracAsed (if it is a closed group, you can join this group,
OR if it is an open group, you can observe it without joining). Based on your
observaAons, write a report. Word limit is 400-600.
2. Interact with few young internet
users (approximately 20-30 and try to make it as diverse as possible) and
collect two sets of data from them - 1] their socio-demographic details (age,
gender, educaAon, annual income etc.); 2] collect necessary informaAon about
their internet experiences (number of devices owned, level of data connecAvity,
nature of internet browsing, purposes of browsing, usage of social media, and
any difficulAes they face while browsing). With these two sets of data, write
your observaAons on digital inequality. Word limit is 400-600.
3. Refer Unit 7, and more specifically read 'Audience SegmentaAon' - we have listed 16 categories for segmenAng social media audience. Take ten members from any social media account (may be from your Facebook/TwiZer etc./through publicly available profiles), analyse their profile as per these 16 categories. Write your analysis in a report form. Word limit is 400-600.
4. Explore the content of any online
media pla\orm of your choice on the problem of any marginalised secAons (as
defined in Unit 9). Analyse-it for sources, the structure of the content and
textual elements and observe what relaAonship you draw between the sources and
the text. Write your analysis in a report form. Word limit is 400-600.
5. IdenAfy a media/communicaAon-based
start-up, currently at an operaAonal level, collect basic informaAon from their
website/app. Write their business model, its brief profile and their intended
audience. Word limit is 400-600.
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MJM 028 Solved Assignment 2020-21
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