IBO 02 Solved Assignment 2022-23

 

IBO 02 Solved Assignment 2022-23

INTERNATIONAL MARKETING MANAGEMENT

COURSE CODE : IBO 02

COURSE TITLE : INTERNATIONAL MARKETING MANAGEMENT

ASSIGNMENT CODE : IBO 02/TMA/2022-23

COVERAGE : ALL BLOCKS

Maximum Marks: 100

Note: Attempt all the questions.

Q1. Explain the various steps involved in the process of international marketing research. Also discuss the complexities of International marketing research.

20

Q2. Discuss the objectives and key issues in international marketing communication.

20

Q3. Write short notes on the following:

5x4=20

a) International marketing control

b) EPRG Orientation

c) Transfer Pricing

d) E-business

Q4. Differentiate between the following:

5x4=20

a) Licensing and Contract manufacturing

b) All you can afford and Share of voice approaches of advertising budget

c) Domestic Agent and Domestic Merchants

d) Census and Sample method of data collection

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Q5. Comment briefly on the following statement:

5x4=20

a) There are certain special factors to be considered in export packaging.

b) In reality it is possible for a company to manage the publicity campaign by following few steps.

c) Firms face certain unique problems while marketing services internationally.

d) Presentation of the research report can be done in two ways: informal and formal.

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IBO 02 Solved Assignment 2022-23 :- Those students who had successfully submitted their Assignments to their allocated study centers can now check their Assignment Status. Alongside --assignment status, they will also checkout their assignment marks & result. All this is often available in a web mode. After submitting the assignment, you'll check you IBO 02 Solved Assignment 2022-23 only after 3-4 weeks. IBO 02 Solved Assignment 2022-23 it'd take 40 days to declare IBO 02 Solved Assignment 2022-23

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